Gen Z (also referred to as Zoomers or iGen) is the demographic cohort which follows Millennials and precedes Generation Alpha. Researchers and popular media generally use birth years from mid- to late 1990s and ending birth years from 2010s as starting and ending dates for this group’s definition.
Make it easy for Zoomers to understand, and they will more likely engage with your brand. This includes streamlining processes, providing walk-through videos and more.
What is a Zoomer?
Zoomers are members of Generation Z, born between 1997 and 2012. They’re the children of X-ers and grandchildren of boomers.
Gen Zers are tech savvy and connected. Like millennials, they trust peers and social media over traditional sources for news and information, and appreciate businesses that give back to society.
Young adults tend to be more practical than their elder counterparts. Although they’re not afraid of pushing boundaries, they want to ensure that any fun they have will not negatively impact their future.
Zoomee in the workplace expect speed and efficiency from their employers, working best in teams with clear communication. Zoomers expect to learn their trade quickly; hands-on training should be available on day one of employment if possible; moreover, these individuals often look for jobs offering flexible hours or remote working options.
Zoomer’s Traits
Zoomers are amplified versions of Millennials and take many well-known traits even further, for instance millennials’ collaboration and team-orientated spirit are replaced with competitiveness – as Gen Z strives to be the best at everything they do.
Zoomer’s are well known for their progressive politics. They support various causes such as LGBTQ rights, mental health and climate change. Furthermore, these individuals tend to be more open minded than previous generations, looking for innovative ways to bring about positive social change.
Gen Z is known for being self-reliant and entrepreneurial when it comes to their work, often taking advantage of influencer marketing or inventing apps and selling them for millions. Gen Zers also tend to be adept at working remotely as many have extensive experience using video conferencing platforms like Skype and Zoom – making them ideal candidates for today’s workplaces.
Zoomer’s Preferences
Gen Zers generally opt for a personalized diet tailored to their preferences and nutritional needs, including being able to choose their ingredients and avoid processed food products. They’re also very concerned with quality food production as well as impact of eating habits on society and environment.
Their preferences are driven by social media engagement with brands and an interest in organic products, along with an expectation for quick and seamless processes when ordering online; these customers tend to be less tolerant of cumbersome procedures like manual document filling or lengthy shipping times than others.
Zoomers are motivated by a desire to contribute their part towards finding solutions to world’s problems and are willing to spend more on products that positively affect their health, so creating a sustainable Food System tailored specifically for their eating habits is vital.
Zoomer’s Impact
Zoomers represent one of the most diverse generations ever recorded, boasting an inclusive attitude throughout their lifestyles and activism to combat climate change – earning them the moniker ‘green warriors’.
Zoomers have witnessed state intervention on two separate occasions over the last decade – propping up financial markets after the Great Recession and propping up societies during COVID-19 pandemic – so are often skeptical that markets can function without state interference. Equipped with unrivaled technological know-how and access to powerful information sources, Zoomers are poised to transform various fields and bring about change on their own.
Businesses looking to target Gen Z should create products, services and website user experiences that are as accessible as possible for them. Aim for simplicity by providing detailed walk-through videos of complex operations or processes – be sure to include all steps relevant. Zoomers tend to favor businesses that donate a portion of sales profits back into charitable causes.
