Twitter Impressions measure the frequency with which your tweet appears on users’ timelines, tweet responses or search results. While Reach looks at potential performance, impressions focus on repeated viewing.
An impressive Twitter Impressions count can indicate that your content resonates with audiences, so here are some best practices for increasing it: 1. Consider optimizing the timing of tweets
1. Retweets
Retweeting is one of the most utilized features on Twitter, enabling users to easily share other people’s tweets with their followers without creating original material themselves. Influencers commonly utilize this function in order to increase reach and engagement with their target audiences.
Retweets can increase impressions and reach for both brands and individual creators on Twitter. When you retweet something, it will be seen by your followers as well as anyone following the person who originally posted the retweet – this makes it essential that only high-quality content from your own accounts be shared via this method.
Be sure to include an original comment when reposting content from others, to help your followers understand why you are sharing it and increase engagement between yourself and them in the future. Doing this will also build rapport and increase chances for collaborations down the road.
2. Hashtags
Twitter hashtags provide an effective and easy way to track conversations and engage your target audience. When choosing hashtags for use with your brand and audience, be sure they are tailored specifically towards both; short, easily recallable hashtags are ideal, while those unique or meaningful should also be considered when selecting relevant ones.
Hashtags can help create a community around a topic or event, while increasing exposure when people click the hashtag to discover tweets using it. BrandMentions offers free hashtag tracking tools which let you monitor all tweets real-time.
It’s essential that when it comes to trending topics, only use those currently popular hashtags or risk appearing as spammy (think of American Apparel’s Hurricane Sandy sale). Also avoid overuse as this may lead to tweets being hidden and missed by your target audience; use post scheduling software instead for better control.
3. Trending topics
Trending topics on Twitter provide an easy way to track what is popular within your community. Twitter’s algorithm identifies trends based on who follows, their interests and where they live; hashtags may also help identify certain trends as being trending topics.
Trends can increase Twitter impressions as users are more likely to interact with tweets that are relevant and timely for them. You must ensure you maintain contact with your audience by not posting inappropriate material that could damage brand image.
By following trends, it can help you gain insight into what topics your target audience likes and how best to communicate with them. Furthermore, researching different geographical areas allows you to glean more insight into local audiences and opinions which in turn aid in creating more effective digital marketing strategies. There are various tools that can assist with tracking Twitter trends and growing followers such as Mentionlytics; you can try it for free here and see for yourself!
4. Influencer engagement
Twitter Impressions Useviral metric provides a quick way of understanding how many people have seen your tweet, but doesn’t take into account impressions made through embedded posts, third-party platforms like Sprout Social or text previews (which Twitter doesn’t count).
Another way to increase Twitter impressions is engaging directly with influencers by reaching out directly. Influencer engagement can result in brand mentions, retweets and discussions which expand your content’s reach.
To initiate dialogue with an influencer, try sliding into their direct messages after building rapport with them and explaining why a collaboration or partnership could benefit both of you. Once you’ve caught their attention, build on it by starting an open-ended discussion about ways in which collaboration could benefit both of you.
